INNOVATION MANAGEMENT CAPABILITY AND PERFORMANCE OF DISTRIBUTION BUSINESSES IN KANO, NIGERIA

Abstract

The performance of distribution enterprises in Kano, Nigeria was studied in relation to the effects of innovation management capabilities structure and network, market, innovation culture, and project management process). Data was gathered from the respondents utilising a questionnaire and regression analysis on SPSS version 20 using a sample size of 50 distributors. The study's findings showed that the performance of Kano's distribution companies could be significantly predicted by factors such as network, strategy, and structure. Furthermore, the performance of distribution enterprises was not significantly explained by the market, innovation culture, or project management procedure. Thus, this study comes to the conclusion that, while market, innovation culture, and project management process were not relevant in explaining the performance of distribution firms in Kano State, strategy, structure, and network were significant in predicting the performance of distribution businesses in Kano. Since strategy, structure, and network were all found to have positive and significant effects on the success of distribution businesses, this study generally suggests that more attention be placed on these areas. Additionally, it was suggested that the market, innovation culture, and project management process be given less weight because it was discovered that they had little bearing on the variations in performance of distribution companies in Kano, Nigeria