Vol. 2 No. 1 (2024): FUOYE JOURNAL OF PUBLIC ADMINISTRATION AND MANAGEMENT
Articles

SERVICE QUALITY AND REPURCHASE INTENTIONS AMONG STUDENTS SMARTPHONE USERS IN OYE-EKITI

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  • Solomon Ogiedo EBOHAYE,
  • Olaoluw Omotayo OLANIPON,
  • Chukwuemeka OLOKOR,
  • Anthony Ehianeta OYAMEDAN,
  • Mutiu Adekunle ADEMOLA
Solomon Ogiedo EBOHAYE
Federal University Oye-Ekiti, Department of Business Administration.
Olaoluw Omotayo OLANIPON
Federal University Oye-Ekiti, Department of Business Administration
Chukwuemeka OLOKOR
Federal University Oye-Ekiti, Department of Business Administration
Anthony Ehianeta OYAMEDAN
Federal University Oye-Ekiti, Department of Finance
Mutiu Adekunle ADEMOLA
Federal University Oye-Ekiti, Department of Business Administration

Published 2024-01-01

Keywords

  • Service quality; repurchase intention, smart-phone users, convenience, functionality, and perceived usefulness

Abstract

The aim of this study was to investigate the relationship between service qualities and repurchase intentions among students’ smart phone users at Oye-Ekiti. The independent variable was broken down into three categories: convenience, functionality, and perceived usefulness on users’ repurchase intention. A survey research design was used to collect the data for this study through the administration of a questionnaire, and 160 copies of the questionnaire were found to be usable for data analysis. The collected data were presented, tested, and analyzed using correlation through Statistical Package for Social Sciences (SPSS). Results showed that perceived utility, ease, and functionality have a big impact on customers' intention to repurchase. It is advised that phone makers make constant improvements to the functions and designs of their devices in order to increase customer satisfaction and potentially encourage further purchases.

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